Influencer PR


The Generalist PR is one of New Zealand's largest PR companies, we spend a lot of time building relationships.

Using our comprehensive database, we carefully select influencers who best match your brand’s ethos and ensure your product ends up in their hands. Influencers, celebrity seeding, and endorsements can work to lift or cement the profile of your product rapidly.

Case Study

The Butcher’s Cellar

The aim of this campaign was to showcase The Butcher’s Cellar range of Australian wines that have been developed to perfectly match your favourite cuts of meat.

  • The kit contents were carefully curated to encourage beautifully styled content, in which influencers were invited to experience the perfect pairing of a beautiful piece of Rib Eye supplied by the gourmet butcher Neat Meat and enjoy it with The Butcher’s Cellar 2021 Shiraz wine.

    30 media kits total were sent out to the media. Five being sent to print and digital media and 25 to a mix of top-tier creators across Instagram and TikTok for some beautifully styled content to be created.

    Media received for this campaign:
    Unique Reach 399,621
    Total engagement 4,347,039