Having owned a number of PR companies in the last 19 years, Rebecca knows her stuff when it comes to getting publicity for her clients. Rebecca is a born connector and like all good connectors she loves linking people together to get the best results for all parties. Having previously started one of NZ's largest product sampling businesses (since sold), she has a firm grasp on promotional campaigns and has also spearheaded some fantastic PR campaigns. She has worked with a number of leading brands from beauty through to large home-ware clients, including Trilogy, Schwarzkopf, Electrolux, Bosch and many more.

Rebecca Purdy


Catrina has worked in both the events and public relations industries, managing PR campaings for clients in Australia and New Zealand. A strong events background coupled with her work as a publicity and media consultant, makes Catrina perfect for capturing and maximising media attention for her clients.

Catrina Sewell

Account Director

Before joining the world of PR, Leonie edited some of New Zealand’s top-selling women’s magazines including Fashion Quarterly, CLEO, SHE, New Idea and The Australian Women’s Weekly. After more than 20-years as a journalist, Leonie left her magazine career behind to start her own online business - The Style Insider. Over the past eight years she has built up a highly successful digital brand with a collective audience of over 150,000 fans. When Leonie’s not working, she is proud mum to two teenage boys and two retired racing greyhounds.

Leonie Barlow

Senior Account Manager (PR)

Linda a strong background in the promotional game, having working with one of the largest product sampling companies in NZ. She has tonnes of knowledge and hands on experience when it comes to promo staff, in-store work and experiential campaigns. She joins the Generalist PR to oversee promotional campaigns and manage our social media app.

Linda Lilley

National Business Manager (Promotions)

Jo is our resident Promotions Manager, looking after our clients, promotional ambassadors and stores. Jo is our ‘go to girl’ when it comes to experiential activations and in-store brand ambassadors. With 10 years experience in promotions – Jo knows what will work best for our brands.

Jo Woodbury

Senior Account Manager (Promotions)
Samantha Toner-Green

Samantha has 8 years of experience managing promotional campaigns, overseeing regional teams and supervising numerous events. Samantha was a star Brand Ambassador throughout her time at University whilst studying Event Management and Fashion, so she has genuine hands-on experience, and completely understands what it takes to create a memorable brand experience for clients and consumers. Samantha is also a professional vocalist by night so you may even catch her singing our National Anthem at sporting events.

Samantha Toner-Green

Account Manager (Promotions)

Tasman has a background in Account management and design, she brings a wealth of knowledge when it comes to design and customer service.
Tasman has worked in key retail stores and has the gift of the gab, she's our go to girl, she works extremely closely with the Senior Account Managers to ensure they have the full support they need to get their jobs done.

Tasmin Doria

Account Executive (PR)

Brooke is our effervescent, multi-tasking Wonder Woman! Not shy of a challenge, Brooke supports The Generalist team in most areas of the business, making her a valuable asset to Head Office and Clients alike. Brooke has an extensive background in client and customer management, retail, hospitality, accounts and bookkeeping. Also musically gifted and able to play an instrument (or 5), she brings a creative flair to our daily operations!

Brooke Weir

Account Executive (Promotions)

Jaimee is our talented Social Media Coordinator. In her 3rd year of a Bachelor of Arts, majoring in Communications and Media Studies, Jaimee is on the pulse of all modern digital channels. Proficient and kind natured, we love having Jaimee in the office to brighten our day!

Jaimee Sewell

Social Media Coordinator (PR)