People

Becs-cropped-people

Having owned a number of PR companies in the last 19 years, Rebecca knows her stuff when it comes to getting publicity for her clients. Rebecca is a born connector and like all good connectors she loves linking people together to get the best results for all parties. Having previously started one of NZ's largest product sampling businesses (since sold), she has a firm grasp on promotional campaigns and has also spearheaded some fantastic PR campaigns. She has worked with a number of leading brands from beauty through to large home-ware clients, including Trilogy, Schwarzkopf, Electrolux, Bosch and many more.

Rebecca Purdy

Director {Commander in Chief}
CatrinaLS

Catrina has worked in both the events and public relations industries, managing PR campaings for clients in Australia and New Zealand. A strong events background coupled with her work as a publicity and media consultant, makes Catrina perfect for capturing and maximising media attention for her clients.

Catrina Sewell

{Senior Account Manager}
Renai

With over 10 years experience in relationship management , Renai joins The Generalist Team bringing a wealth of experience from her working career in Sydney, Australia.
Having managed high profile relationships across some of the largest Australian retail groups, Harvey Noman, Flight Centre and JB HifI, Renai was the key person for Sales & Marketing and event management.
She is a natural born connector, with a strong passion for delivering a high standard of service in a personable manner.

Renai Hagstrom

{Account Manager}
Linda

Linda a strong background in the promotional game, having working with one of the largest product sampling companies in NZ. She has tonnes of knowledge and hands on experience when it comes to promo staff, in-store work and experiential campaigns. She joins the Generalist PR to oversee promotional campaigns and manage our social media app.

Linda Lilley

{Promotions Officer}
jo_new

Jo is our resident Promotions Manager, looking after our clients, promotional ambassadors and stores. Jo is our ‘go to girl’ when it comes to experiential activations and in-store brand ambassadors. With 10 years experience in promotions – Jo knows what will work best for our brands.

Jo Woodbury

{Promotions Account Manager}
Michelle

Michelle has 15 years of experience in FMCG, having run her own company she is well aware of what makes a good campaign great!
Having dealt with supermarkets for a number of years Michelle knows what it takes to make a promotion tick she has also got a considerable amount of experience with events and shows, how to set them up and how to make them sing!

Michelle Wilson

{Promotions Sergeant Auckland}