People

Becs-cropped-people

Having owned a number of PR companies in the last 19 years, Rebecca knows her stuff when it comes to getting publicity for her clients. Rebecca is a born connector and like all good connectors she loves linking people together to get the best results for all parties. Having previously started one of NZ's largest product sampling businesses (since sold), she has a firm grasp on promotional campaigns and has also spearheaded some fantastic PR campaigns. She has worked with a number of leading brands from beauty through to large home-ware clients, including Trilogy, Schwarzkopf, Electrolux, Bosch and many more.

Rebecca Purdy

Director {Commander in Chief}
CatrinaLS

Catrina has worked in both the events and public relations industries, managing PR campaings for clients in Australia and New Zealand. A strong events background coupled with her work as a publicity and media consultant, makes Catrina perfect for capturing and maximising media attention for her clients.

Catrina Sewell

{Senior Account Manager}
jo_new

Jo is our resident Promotions Manager, looking after our clients, promotional ambassadors and stores. Jo is our ‘go to girl’ when it comes to experiential activations and in-store brand ambassadors. With 7 years experience in promotions – Jo knows what will work best for our brands.

Jo Woodbury

{Promotions Sergeant}
Renai

Renai joins The Generalist after deciding kiwi is best, and joining us from across the ditch.
With over 7 years' experience in sales, marketing and relationship management working with one of Australia's top 200 ASX listed companies, Renai is now back on our shores.
At The Generalist - Renai is our 'go to girl'. From helping arrange key staff members for instore promotions and activations to assisting and managing key events and projects, Renai is the girl on the go.
A key connector who always has an idea flourishing - Renai is a key member of our team.

Renai Hagstrom

{Staff Sergeant}
Linda

Linda a strong background in the promotional game, having working with one of the largest product sampling companies in NZ. She has tonnes of knowledge and hands on experience when it comes to promo staff, in-store work and experiential campaigns. She joins the Generalist PR to oversee promotional campaigns and manage our social media app.

Linda Lilley

{Promotions Officer}