Producing and distributing the world’s leading hair care and colour products, Schwarzkopf is a huge international player in the world of luscious locks.
With global icons like supermodel Claudia Schiffer as ambassadors, Schwarzkopf are dedicated to providing the very best there is for your hair.
Schwarzkopf were the first in the world to introduce a BB crème for your hair to New Zealand and The Generalist was right there alongside them.
Organising an exclusive media launch for the BB 11-in-1 Hair Beautifier, The Generalist invited high profile beauty bloggers to be primped and primed by the talented Schwarzkopf stylists.
This event attracted unprecedented online and social media traction, representing the rapidly growing trend for customers to access beauty information online. It also gained fantastic coverage in print.