The Generalist is an Auckland based PR company that specialises in lifestyle products including beauty, homewares and food products. Based in Grey Lynn we are just a stone’s throw away from all the key media houses.
We have been in media and PR for more than 17 years and we know what works from a media point of view and what gives you the best bang for your buck.
We are straight-talking PR people, who will get you the results you need to make your business grow. We work tirelessly behind the scenes to increase coverage for your brand and achieve measurable results.
At The Generalist we are born connectors and according to Malcolm Gladwell (author of the Tipping Point) we are a rare breed!
``Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional and economic circles and make a habit of introducing people who work or live in different circles.