Generalist {jen-er-uh-list}

May refer to a person with a wide array of knowledge. The opposite of which is a specialist. wikipedia-w-logo

The Generalist is an Auckland based PR company that specialises in lifestyle products including beauty, homewares and food products. Based in Grey Lynn we are just a stone’s throw away from all the key media houses.

We have been in media and PR for more than 17 years and we know what works from a media point of view and what gives you the best bang for your buck.

We are straight-talking PR people, who will get you the results you need to make your business grow. We work tirelessly behind the scenes to increase coverage for your brand and achieve measurable results.

At The Generalist we are born connectors and according to Malcolm Gladwell (author of the Tipping Point) we are a rare breed!

``Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional and economic circles and make a habit of introducing people who work or live in different circles.

Don’t take our word for it here’s what our clients have to say:

92% of our clients say that we go above and beyond the call of duty0%
95% of our clients say we doubled the PR they receive with previous PR companies0%
100% say we are more proactive than other PR companies they have worked with0%
90% say we are more cost effective than their previous PR companies0%
95% say we are more creative when it comes to ideas and media launches than previous PR companies they have worked with0%