Sometimes it’s the tried and tested way of doing marketing that works, in a digital age it still comes down to ‘trial’. Product sampling still ranks as one of the most effective ways to conduct direct marketing, by placing the products directly in the hands of...
It’s a question we’ve heard many times over the years. Some clients come to us having done their own PR and received some good media coverage on their own. So why bother asking us to take over? In short – it’s what we do. All day,...
I’ve had three different agencies in the last 18 years, Product Placement, bare pr, both of which were sold and one of which has since been on sold. Now I have The Generalist PR, here are a few of my key learning’s over the years. Expect...
In the “old days” – before social media – Public Relations (PR) was there to convince a third party – like a lifestyle or beauty editor – to report favorably on our clients. Editors choosing to give free media coverage to our clients in their editorial...
Week one down…! Now wondering what on earth you’re going to do with your wee monkeys for the second week of school holidays?! Even the most energetic amongst us struggle to fill the days, especially when you’re used to working your weekdays. Read on for our...
Ahh, autumn. Many lament the end of summer and when we look to reasons to stay optimistic, food is definitely one way to keep our dampening spirits up. As the weather turns you will need warming up and this kind of comfort food can’t be beaten....