In September 2013 The Generalist PR set-up regular in store demonstrations for Electrolux and has managed every element of this campaign ever since.
The campaign covers Farmers and Briscoes stores across four key regions â€“ Auckland, Wellington, Christchurch and Dunedin.
The Generalist PR manages the campaign in all respects â€“ from recruitment, ensuring full and proper training on Electrolux vacuums to liaising with stores and retailers â€“ to promote Electrolux as the number one floor care brand in New Zealand.
Over 6 weekends from November 1, 2014, Sunbeam demonstrators covered 10 retailers and 44 individual stores to demonstrate the Sunbeam Blender on the Go and Slow Sieve Juicer.
The Generalist PR managed a team of 18 staff across 4 regions (Auckland, Hamilton, Wellington and Christchurch) to increase Sunbeamâ€™s brand presence and consumer awareness in the crucial time leading up to Christmas period. The presence of Sunbeam promoters also helped to encourage a positive relationship between Sunbeam as a supplier to key retailers by offering transfer of product knowledge at ground level.
The Generalist PR was proud to assist Kiwicare â€“ a New Zealand company, offering lawn care, weed and pest control products that are designed, produced and tested in local conditions.
Kiwicare requested a team of enthusiastic representatives to promote and educate consumers on Kiwicareâ€™s lawn and weed control ranges at selected Bunnings stores. The Generalist PR recruited the team, attended training and managed the campaign for increased brand presence in the highly competitive retail space.