Sometimes it’s the tried and tested way of doing marketing that works, in a digital age it still comes down to ‘trial’. Product sampling still ranks as one of the most effective ways to conduct direct marketing, by placing the products directly in the hands of...
It’s a question we’ve heard many times over the years. Some clients come to us having done their own PR and received some good media coverage on their own. So why bother asking us to take over? In short – it’s what we do. All day,...
I’ve had three different agencies in the last 18 years, Product Placement, bare pr, both of which were sold and one of which has since been on sold. Now I have The Generalist PR, here are a few of my key learning’s over the years. Expect...
In the “old days” – before social media – Public Relations (PR) was there to convince a third party – like a lifestyle or beauty editor – to report favorably on our clients. Editors choosing to give free media coverage to our clients in their editorial...
It comes around every year, and every year we find ourselves in the same dilemma. What do you get mum? Well this year, we have got you covered. With everything from places to take the most important woman in your life to spectacular gift ideas...