Social and Digital content

As the PR world moves forward, we at the Generalist like to move with it, this means expanding our services into the digital content space. TGPR oversees the entire process from creating content, manage the filming, writing the script and providing the talent.
We have created 15, 30 and 90 seconds videos for social media and digital advertising. Our talented team are able to create engaging, effective, efficient and economical content.


This fun 60″ video was produced by TGPR for Schwarzkopf LIVE Colour Refresher Mousse for online and social media content.  This video was filmed and edited in an extremely fast and efficient manner and delivered with a mere couple of days.


TGPR met with Glad to discuss ways to portray 50 years of Glad in NZ and along with a consumer PR campaign, TGPR also developed 30″ and 90″ 50 Years of Glad content.  TGPR managed the concept and filming including talent sourcing through to script writing and delivery of the content that was used in both a paid digital media campaign and across social media.


TGPR created the concept of a series of videos involving a fabulous well known family enjoying life in NZ for a 2016 social media and online digital campaign. TGPR managed the concept of each of the four episodes, as well as the wonderful Kaino family featuring in the videos along with scripts, contracts and budgets. TGPR are currently producing a new episode for 2017.