To celebrate the New Zealand launch of Carolina Herrera GOOD GIRL, The Generalist PR targeted x 40 print media and social media influencers to receive a beautiful media kit that accentuated the stunning sculptural bottle of the fragrance. The fragrance was carefully placed in a tall...
The Generalist PR hosted an event to introduce the Nature Box range to key NZ print and social media. Held at the Glasshouse Morningside, an urban oasis in the heart of Auckland city. Glasshouse Morningside offers a calm and serene space. With idyllic greenery and an...
To celebrate the launch of LADY MILLION EMPIRE, the latest edition to the million nation, The Generalist PR created a media launch for key print and social media influencers. Hosted at Tommy’s Champagne Palour, a den of indulgence with dark pink carpet and gold drapes, the...
Avon - it’s one of the best known beauty brands in the world. Everyone has their own ‘Avon story’, mostly childhood ones of mum’s excitement at finding the latest catalogue in the mailbox or the Avon lady knocking on the door. Having been in presence...
Schwarzkopf tasked TGPR with launching its new premium Beology range to media and influencers at a stylish interactive event in the heart of Auckland city. Echoing the current skincare trends that have seen botanicals and marine extracts take centre stage, Beology contains natural actives including...
The Generalist Promo Brand Ambassadors undertook 150 x 4 hr In-store supermarket sessions in Auckland, Northland, Hamilton, Tauranga, Rotorua/Taupo, Wellington and Christchurch, over a three month period. Customers were offed a taste of the flavours from My Main Course; which were Savory Mince or Thai Green...
The Generalist Promo Brand Ambassadors undertook 30 x 4 hr In-store supermarket sessions in Auckland, Wellington and Christchurch. They offered samples of beautiful New Zealand Avocado on a rice cracker with prosciutto and cherry tomatoes which were prepared and offered on a tray. The sessions...
PROJECT Cold Power Magic Activation Campaign In 2016, Cold Power took on the sponsorship of the Waikato Bay of Plenty Magic Netball team. The Generalist PR joined the team in order to initiate an experiential activation for 8 games between Rotorua, Hamilton and Tauranga. ABOUT THIS PROJECT Ahead of...
Following on from the incredible launch of essence ULTÎME by Claudia Schiffer in March 2015, The Generalist helped Schwarzkopf launch styliste ULTÎME by Claudia Schiffer to key media and trade guests. At gorgeous Mantells Mt Eden, guests were welcomed to the venue to watch as key Schwarzkopf experts Grant Withnell...
Deco Eatery is the stunning new Mediterranean inspired café and restaurant, which has taken up home in Titirangi's historic Lopdell House. Owner Alex Isik came to New Zealand from Turkey 14-year-ago and has opened 17 eateries in that time. With Deco, Alex is striving to introduce the...