CAROLINA HERRERA GOOD GIRL MEDIA SEND OUT & OUPOST ACTIVATION

About This Project

To celebrate the New Zealand launch of Carolina Herrera GOOD GIRL, The Generalist PR targeted x 40 print media and social media influencers to receive a beautiful media kit that accentuated the stunning sculptural bottle of the fragrance.

The fragrance was carefully placed in a tall glass lamp with a gold frame, a single white orchid and a bed of white flowers including preserved hydrangea, roses and lisianthus.

Each fragrance was personally delivered by The Generalist PR team and the media release was presented in a white envelope with #GOODTOBEBAD printed on the front.

Following this media send out, The Generalist PR invited x 15 social influencers to visit the Carolina GOOD GIRL activation at Westfield St Lukes, to receive a complimentary 80ml GOOD GIRL fragrance along with personalised engraving.

We encouraged each influencer to share their visit with their followers and invite them along to receive complimentary personalised engraving with the purchase of their own GOOD GIRL fragrance.