About This Project

To celebrate the launch of LADY MILLION EMPIRE, the latest edition to the million nation, The Generalist PR created a media launch for key print and social media influencers.

Hosted at Tommy’s Champagne Palour, a den of indulgence with dark pink carpet and gold drapes, the perfect EMPIRE colours. Private booths, ambient candle lighting and mirrored walls made for a glamourous VIP experience.

Upon arrival, guests were offered a choice of two signature cocktails which complimented the fragrance – Golden 75 and the Club Pink.

Entertainment included a live saxophonist and well-known Auckland DJ Arii Jade.

Throughout the event guests were encouraged to “take their picture” and “share their empire” in front of the paco rabanne branded media wall or mirrored vanity.

A focal point was created in the centre of the room with a marble console displaying the million pyramid and lady million empire diamond.

To conclude, each guest was gifted their own fragrance to enjoy.