SCHWARZKOPF BEOLOGY MEDIA LAUNCH

About This Project

Schwarzkopf tasked TGPR with launching its new premium Beology range to media and influencers at a stylish interactive event in the heart of Auckland city. Echoing the current skincare trends that have seen botanicals and marine extracts take centre stage, Beology contains natural actives including herbal plant essences, deep sea extracts and sea algae.

Execution

The venue was a stunning waterfront apartment with uninterrupted harbour views, underscoring the natural and marine ingredients in the Beology product formulations. Mirrors, glass bowls full of sea shells, and stunning floral arrangements were used to further reflect this key message.

Three sessions throughout the day saw guests treated to an interactive candle-making class while learning the key points of the range. They chose fragrances for their own candles from a selection echoing the fragrances of the Beology products, further bringing the range to life.

Guest speaker and radio personality Leah Panapa set the scene, while Schwarzkopf technical expert Krishla Bogue presented the range and conducted personalised consultations with media guests. Each was then given a range of products most suited to her crowning glory and her beautifully scented handmade candle was delivered to her desk the next day.

Social media was alive with photos and stories from the venue, with product reviews and placements appearing in the following days and weeks.