Schwarzkopf styliste ULTÎME Media Launch

About This Project

Following on from the incredible launch of essence ULTÎME by Claudia Schiffer in March 2015, The Generalist helped Schwarzkopf launch styliste ULTÎME by Claudia Schiffer to key media and trade guests.


At gorgeous Mantells Mt Eden, guests were welcomed to the venue to watch as key Schwarzkopf experts Grant Withnell and Toni-Anne Arbon showcase the full range of styling products; educating guests on how to use these foundation to finishing products on a number of models.


With the first Sea Salt Spray from Schwarzkopf now on the market, de-frizzing cremes, souffles for volume, as well as hairsprays and mousses,  the media got a first head look at key styling trends of 2015 using the styliste ULTÎME range and how these could be easily implemented at home.


With its on shelf launch in May 2015; Schwarzkopf’s styliste ULTÎME range already has visibility in key publications, Woman’s Day, New Idea, Next, Smash TV, as well as key radio stations nationwide.