It’s a question we’ve heard many times over the years. Some clients come to us having done their own PR and received some good media coverage on their own. So why bother asking us to take over? In short – it’s what we do. All day,...
I’ve had three different agencies in the last 18 years, Product Placement, bare pr, both of which were sold and one of which has since been on sold. Now I have The Generalist PR, here are a few of my key learning’s over the years. Expect...
In the “old days” – before social media – Public Relations (PR) was there to convince a third party – like a lifestyle or beauty editor – to report favorably on our clients. Editors choosing to give free media coverage to our clients in their editorial...