Services

  • Consumer PR
    • Our team has decades of experience working in radio and print media [prior to our lives as PR superstars], which ensures we have the best contacts in the industry to secure you comprehensive media coverage.
    • From product placement and editorial opportunities to television or radio appearances, we work to find unique and dynamic ways to present your product to the media.

  • Copywriting
    • Have a wonderful idea but need a little help putting all that genius down on paper? Let us do the writing for you. We can write your newsletters or assist you with your copywriting in house.
    • With trained journalists and writers on the team we’ll make short work of your copywriting requests.

  • Digital Campaigns
    • As the PR world moves forward, we at the Generalist like to move with it, this means expanding our services into the digital content space. TGPR oversees the entire process from creating content, manage the filming, writing the script and providing the talent.

  • Celebrity Seeding
    • Using our comprehensive database we carefully select the celebrities who best match your brand’s ethos and ensure your product ends up in their hands.
      Celebrity seeding and endorsements can work to rapidly lift or cement the profile of your product.

  • In-store Campaigns - (including supermarkets) nationwide
    • With in store campaigns The Generalist PR uses highly trained professional brand ambassadors to deliver your key messages direct to consumers, based in 6 regions throughout the country, with a supervisor based in Wellington. We can roll out a campaign for you in 6 weeks.
    • Instore campaigns mean that the consumers are well educated about the products on offer and are presented with the right knowledge to make the best buying decisions.
    • We know first hand that effective in store campaigns mean more in store sales.

  • Media bookings - Radio, Print, Billboards
    • Here at The Generalist PR we work hard to streamline our clients’ media presence across both PR and advertising.
    • Take the hassle out of dealing with sales reps and agencies and let us do the work for you. We have backgrounds in radio so we know what works and how to get the best bang for your buck.
    • We’ll secure premium ad space at competitive rates and target the key mediums and publications to achieve the best exposure for your brand.

  • Goodie Bags
    • Working with premium beauty, food and lifestyle products we can compile and supply goodie bag opportunities for any event – large or small.
    • We work to target the event’s key demographic and provide products that relate specifically to the attendees preferences.