About Us
The Generalist is an Auckland-based PR company that specialises in lifestyle products, including beauty, homewares, and food products.
We have been in the PR and media space for more than 25 years, and we know what works from a media perspective and what gives you the best bang for your buck.
We are straight-talking PR people, who will get you the results you need to make your business grow. We work tirelessly behind the scenes to increase coverage for your brand and achieve measurable results.
At The Generalist we are born connectors and according to Malcolm Gladwell (author of the Tipping Point) we are a rare breed!
“Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional and economic circles and make a habit of introducing people who work or live in different circles.”
Founded in 2012
Rebecca Purdy heads up The Generalist PR and has 25+ years of PR knowledge and experience.
We work in the traditional PR space as well as the Influencer PR space; once we have met with you and established your needs, we will create a tailored brief specifically for you.
Whether it is a media send-out to Influencers or a tailored pitch to the general media we will develop a strategic campaign that suits your needs.
Rebecca will meet with you in the first instance to discuss your needs; from here, a proposal will be created and presented to you. Once this has been accepted, Rebecca will assign one of the Account Managers to start rolling out the campaign.
We hold regular WIPs to ensure we are always on track, media clippings are sent weekly and we ensure you are kept up to speed every step of the way.
When the campaign has been completed we will provide you with a media coverage report with a full breakdown including but not exclusive to; Engagement, Unique Reach, Impressions, Ad Value, ROI, and total PR value.