Testimonials

  • "Their can-do approach means they are always on and proactively seeking new opportunities for my brands."

    I have worked with The Generalist PR over the last eight years in various roles I have held. The first position was Senior Brand Manager at Henkel, and TGPR worked on the Schwarzkopf account, coordinating the NPDs and general PR work as a retainer account across the different divisions within Henkel.

    I have also worked with them in various other roles, from Vitaco to Eurovintage. I have found TGPR to be proactive they have great connections with a large number of NZ Media, working with radio, print, and television TGPR seem to have forged some strong relationships with all the right people. Their can-do approach means they are always on and proactively seeking new opportunities for my brands.

    They have a promotional arm to their business that I have found helpful when launching products, with their nationwide network of people I have used their in-store demonstration team on many occasions to assist with NPDs. I have used a number of PR companies in my roles but I keep coming back to The Generalist, they are cost-effective and efficient.

    - Priscilla Kor
    EuroVintage, Vitaco, Schwarzkopf

  • "Rebecca & the team are incredibly dedicated and passionate about their clients and always go above and beyond to represent them in an authentic way. "

    The Generalist is a refreshing PR company I have enjoyed working with. Since the beginning, they took the time to understand our brand and develop a tailored plan.

    Rebecca & the team are incredibly dedicated and passionate about their clients and always go above and beyond to represent them in an authentic way.

    The Generalist PR secured some great product placements and sampling opportunities & helped us with some of our above-the-line marketing activities, even on a tight budget. And most of all, they are a delight to work with! I can’t speak more highly of Rebecca and her team.

    - Gaelle Thieme
    Lifestream

  • "They are a hard-working team who always have their finger on the pulse of the NZ Media. I would recommend them to anyone wanting a great PR company. "

    I have worked with Rebecca for a number of years, firstly when I was the Managing Director at Breville NZ where she looked after our PR for 2 years and more recently under Innova Products, which include ClickClack®, and Strahl Beverages.

    ClickClack®, an iconic New Zealand brand, has undergone a transformation in the past four years through better branding, design, range expansion, and building relationships with end users to become a total kitchenware solution.

    During this period, the ClickClack® brand has enjoyed strong growth, and we are pleased to start the next phase with The Generalist. The Generalist specialises in PR for food, homeware and lifestyle products is the perfect partner to promote our portfolio of premium brands, ClickClack® kitchenware and Strahl® beverageware.

    They are a hard-working team who always have their finger on the pulse of the NZ Media. I would recommend them to anyone wanting a great PR company.

    - Brett ONeill
    Innova Brands

  • "Rebecca's strategic recommendations across growing our existing portfolio and creating demand for new products were second to none."

    We were lucky enough to have Rebecca and her team at the Generalist recommended to me when searching for an agency to manage PR and some social media across two hair care brands with diverse audiences.

    Rebecca's strategic recommendations across growing our existing portfolio and creating demand for new products were second to none.

    Her team worked tirelessly and with the most incredible energy throughout the two years we worked together and Rebecca's connections throughout the media world were exceptional.

    I would highly recommend the Generalist PR to anyone wanting to increase share of voice and grow brands.

    - Jane Wicks
    General Manager KAO NZ

  • "The Generalist are transparent about where your budget is being spent. They offer excellent ROI, and will work tirelessly to deliver you the results you want. "

    Working with The Generalist is a refreshing change. They’re easily able to consider your budget and create a bespoke strategy and execution plan to heighten awareness around your brand. Their relationships with content creators ensured that we had amazing social media coverage, and that all our key messages were addressed.

    The Generalist were able to secure a two page spread article in a national magazine that our previous PR firm could not secure in the 2 years we worked with them. As well as another full page article in an another national magazine.

    The Generalist are transparent about where your budget is being spent. They offer excellent ROI, and will work tirelessly to deliver you the results you want.

    - Erin Parry
    Dancing Sands Gin