Blackmores Beauty Sleep
Blackmores Beauty Sleep contains Hops traditionally used in western herbal practice to support healthy sleeping patterns plus Retinol, Hyaluronic Acid, Collagen and Vitamin C to nourish skin overnight.
About this Campaign
BRAND GOAL
To support the Blackmores Beauty Sleep product and generate a sales lift.
BRIEF
To introduce 30 influencers (micros and nanos) to the Blackmores Beauty Sleep product, create hype online and consequently drive sales.
CAMPAIGN
• Reach out to 30 Influencers
• Reach out to key print media
• One x paid content piece run as a digital ad
• Campaign period - 1 month
Key out-take: The social influencer campaign drove sales with a more favourable ROI compared to a digital ad campaign run earlier in the year by the brand.
