Our Blackmores Lower Back Support + Focus massage event allowed us to have in-depth one-on-one conversations with key influencers and media. As a result, we generated a lot of high-quality, product-specific content. 

The event consisted of inviting 24 key influencers and media to a bespoke back massage sponsored by Blackmores and their new Lower Back Support + Focus supplement.

The accompanying media kit was sent out a week later to other targeted influencers which worked hand in hand with the event and generated additional focused content building the reach and awareness of the new Lower Back Support + Focus product.

Media received for this campaign:
Unique Reach: 1,132,182
Total engagement: 2,485,057