Natio
Guided by a respect for nature’s plant wisdom and nourishing and healing abilities, Natio products are formulated with the finest natural botanical oils, plant extracts and pure essential oils. The result is a pure and easygoing beauty offering for healthier, more radiant skin.
About this Campaign
Nov | Christmas Gifting + Hero Products
Dec | Suncare Range + Hero Products
Jan | Reactive Month ++ Hero Products
CAMPAIGN DETAILS
Launch Focus:
• Highlight Natio as the affordable, eco friendly Gifting range for your loved ones.
• Introduce the new range of Invisible Sun Care - easy application able to be able to be used over your make up.
• Highlight the Sun Care range as part of the reintroduction strategy into NZ PR
Distribution:
• 30 Influencers: Engaged to drive social buzz and user-generated content.
• 15 Print Media Outlets: Targeted to maximise traditional media coverage and reinforce the brand’s credibility.
• Reactive
Timeline: December 2024 – January 2025.
This integrated approach combined influencer outreach and traditional print media to effectively reintroduce Natio to the NZ Market.
The campaign is still under way and is currently sitting at
$250,000 worth of PR value.
