Having owned several PR companies in the last 20 years, Rebecca knows her stuff when it comes to getting publicity for her clients. Rebecca is a born connector and like all great connectors, she loves linking people together to get the best results for all parties. Having previously started one of New Zealand's largest Product Sampling businesses (since sold), she has a firm grasp on promotional campaigns and has also spearheaded some fantastic PR campaigns. She has worked with many leading brands from beauty through to large homeware clients, including Trilogy, Schwarzkopf, Electrolux, Bosch and many more.

Rebecca Purdy


With a career that spanned over 15 years as a beauty editor in print and online media, Sarah now brings her knowledge and industry experience to the PR world. Her warm and gregarious manner has helped forge strong relationships within the industry. Her creative ideas and passion for the industry shine through in her role and her personable approach is a perfect fit for PR.

Sarah Simpson

Account Manager – Beauty

With over 10 years in Marketing & Communication roles across New Zealand and the United Kingdom, Morgan is a true marketing generalist with a particular interest in social media marketing. She brings industry experience from fashion, beauty, retail and FMCG. With a love for PR, Morgan offers clients creative ideas, exemplary execution with an authentic and collaborative approach.

Morgan O’Hanlon

Account Manager – Lifestyle Brands

With a wealth of industry expertise spanning over 20 years, Charone brings with her an extensive background in print and advertising, as well as an accomplished fashion retail business owner. Charone’s expert knowledge of the advertising world and many years of the “hustle`` as a business owner, give her a unique edge and the drive and passion to help clients achieve their top results.

Charone Mackessack

Group Account Manager

Olivia is our efficient and multi-tasking office right hand woman! Involved in assisting with all aspects of a media send out and general office tasks, Olivia is a valuable asset to the team. When Olivia isn't in the office, she is busy studying her Bachelor of Communications at AUT with a Major in Public Relations and Advertising and Brand Creativity.

Olivia Ongley

Account Executive

Linda has a strong background in the promotional game, having worked with one of the largest product sampling companies in New Zealand. She has lots of knowledge and hands-on experience when it comes to promo staff, in-store work and experiential campaigns. She joins The Generalist PR to oversee promotional campaigns and manage our social media.

Linda Lilley

National Business Manager (Promotions)

Emma is our effervescent, multi-tasking Wonder Woman! Not shy of a challenge, Emma supports The Generalist team in most areas of the business, making her a valuable asset to Head Office and clients alike.

Emma Fuller

Account Executive (Promotions)

Jo is our resident Promotions Manager, looking after our clients, promotional ambassadors and stores. Jo is our ‘go-to girl’ when it comes to experiential activations and in-store brand ambassadors. With 10 years of experience in promotions, Jo knows what will work best for our brands.

Jo Woodbury

Senior Account Manager (Promotions)