Rosie’s Red Hot Cantina | Viaduct Launch

Rosie’s Red Hot Cantina has been an institution in Wellington for years now. So we were pretty excited to help Star Group announce its arrival in Auckland!

About This Campaign

We created hype and awareness of the opening by inviting a curated list of Auckland based influencers to visit Rosie’s and share their night out. The content created showcased the delicious Mexican street food, frozen margs, good tunes and epic vibes putting Rosie’s on the map as a must visit.

Through only 17 creators, this campaign reached just under half a million people with thousands saving the posts to ear mark this as a destination to visit.

The campaign ROI was 8 x the client investment.

Unique Reach: 495,895

17 Creators across Instagram and Tik Tok | 139,341 Video Views | 490,200 Impressions