Over the course of a month, Jon and Ben from The Hits conducted a campaign to discover our nation's budding entrepreneur. They received an overwhelming response, with over 300 entries pouring in. After careful consideration, five finalists emerged, culminating in the selection of one exceptional winner.

From gardening supplies to jewelry, the campaign showcased a plethora of innovative ideas brought to life by aspiring young minds. The ultimate victor of the campaign was a remarkable young girl named Ruby Grace.

Ruby Grace is a source of inspiration, driven by a mission to assist children with dyslexia and other literacy-related challenges.

The campaign was officially launched with a media event, where we invited 45 influencers and their children to an exclusive screening of "The Ultimate Entrepreneur," a Willy Wonka movie. Jono and Ben took the stage to introduce the campaign to our esteemed influencers, who enthusiastically shared it across their social media platforms.

Such was the success of the campaign that we are now considering making it an annual event, providing a platform to nurture the entrepreneurial spirit in our youth.

PR Coverage: Radio – 87k promotional value
Influencer campaign: Unique Reach 7,145,589